RE:  Poll Released by CTV Alberta

We at PrimeContact and its subsidiary Canadian National Public Research, are compelled to publicly denounce a recent poll disseminated by CTV, sharing a polling company’s name that is very similar to our company name. It is our opinion that CTV has irresponsibly published findings from a highly dubious source, identified as “National Public Research Canada,” a “company” with absolutely no ties to our organization, Canadian National Public Research.

The poll in question blatantly lacks the methodological rigor and transparency that are hallmarks of our decade-long commitment to excellence in research. The audacity of CTV to circulate such a questionable poll under the guise of legitimate research is not only disappointing but also deeply concerning.

We categorically refute any association with this poll and cast serious doubt on the existence and ethical standards of the so-called “National Public Research Canada.” It is alarming that CTV, would lower its standards to propagate what appears to be a spurious narrative devoid of any empirical foundation.

We have reached out to CTV and have included the thread of the conversation below.

JAMES COLLINS PRIMECONTACT

EMAIL THREAD WITH CTV REPORTER 

From: James Collins <[email protected]>
Sent: February 5, 2024 4:04 PM
To: Gilligan, Melissa <[email protected]>
Subject: [EXT]Inquiry Follow-Up

Dear Melissa,
I hope this message finds you well. I am writing to express my concerns about a recent poll featured in your publication, attributed to “National Public Research Canada.” I must clarify that this entity is not affiliated with our established organization, Canadian National Public Research, which has been providing reputable services for over a decade, along with its subsidiary PrimeContact.

Upon reviewing the poll, I am compelled to question its legitimacy and whether the entity behind it is a duly registered corporation. The lack of adherence to recognized industry standards in the poll’s methodology and presentation has raised significant doubts about its credibility.

Since the publication of this poll, several media representatives have approached me, and I have expressed my astonishment and confusion over the decision to disseminate findings that seemingly lack industry standards, especially coming from a respected outlet like CTV.

In light of these concerns, I kindly suggest that the publication consider retracting the poll or, at the very least, undertake due diligence to verify the legitimacy of the polling entity. Providing identifiable information, such as a verified corporate name or an official website alongside the story, could help clarify the situation for your readers.

It is my concern that this poll might serve as a “trap,” potentially leading the media and public into endorsing a narrative without a foundation in rigorous research standards.

I appreciate your attention to this matter and look forward to your response.
Best regards,
James
REPLY 

———- Forwarded message ———

From: Gilligan, Melissa <[email protected]>
Date: Mon, Feb 5, 2024 at 6:08 PM
Subject: RE: Inquiry Follow-Up
To: James Collins <[email protected]>
Cc: Walton, Dawn <[email protected]>

Hi James,

I wrote the article at the recommendation of my boss, Dawn Walton, CCed.

Melissa