When Avian Flu, (HPAI) H5N8, was detected on eleven Fraser Valley poultry farms, the Government of BC and the BC poultry industry knew they had to act quickly in order to abate the spread of the virus and ensure the livelihoods of Canadian farmers. The crisis intensified quickly as countries closed their borders to Canadian poultry exports.
The BC Ministry of Agriculture needed to reach stakeholders quickly with information about the outbreak in order to stop the spread and address concerns over the impact on their livelihood.
The solution? Conduct a Virtual TownHall in tandem with other communications tactics to get the right information to the right people at the right time.
With only a few short hours of notice PrimeContact was able to put representatives from the Ministry of Agriculture and the Canadian Food Inspection Agency (CFIA) on the line with concerned farmers to explain quarantine procedures and what they were doing to help the poultry industry. Farmers were also able to give feedback and get clarification on key issues that were of concern to them.
As a result of quick action and effective communications, the outbreak has been contained, export bans lifted and millions in potential losses avoided.
Click here to find more information on our Virtual TownHall technology.